Get inspiration for your next case study with these successful examples from real brands. This case shows how online games can grow awareness and audience while engaging your target and reinforcing brand values. Case studies of successful social media marketing 1 abstract in recent years there has been a tremendous increase in the growth and popularity of social media networks. Cocacola social media case study linkedin slideshare. Plan and execute their social media strategy for mwc17.
Nucleus found moving to a standardized platform enabled jetblue to increase productivity, spend less on routine campaign. Using social media for social viral campaign a case study. Using social media for the prevention of violence against women. It takes a lot of hard work and planning to make a campaign successful. Perhaps most importantly of all, sales increased too. Apr 28, 2015 lee odden of toprank marketing focuses more on the content marketing side and provides 11 b2b content marketing case studies. We invite you to explore our customers success stories. Pdf social media marketing strategy a case study of an italian. Using social media for social viral campaign a case.
In summary, the research shows that across 5 verticals auto, cpg, retail, finance, media. Asian paints tag a holi friend campaign on facebook read case study 16. In conclusion, the facebook case study illustrates how our privacy rights on social media websites have b ecome increasingly vulner able to expl oitation, commodification, and surveillance. Fiat took a very unusual approach to their social media. If you need any help with your social media advertising, influencer marketing or other aspects of your social media. Heinekens most popular social media platform is facebook, with an impressive number of over 20 million likes. The research was then rounded out with three case studies from research now on retail, finance and media, each of which involved a mix of digital and traditional media. After switching to fair trade produce, ben and jerrys launched a clever twitter campaign to help drive awareness. Napapijri, part of the vf group, hired duffy agency to help them use social media more strategically in an effort to accelerate brand awareness and develop their online audience. Jetblue deployed salesforce buddy media to have a more streamlined and flexible way to create and execute on social media marketing campaigns. Thus, the unawareness of politicians regarding the potential that social media had in building dialogue.
Nokia has its presence in various industries like rubber, cable, forestry, electronics etc. Campaign objectives create awareness maximize the reach of the theatrical trailer and other promotional videos. Social media in politics case studies on the political. Rescue wanted to promote their range of natural remedies, with a focus on driving awareness about the products, and driving product trials.
Thus, the unawareness of politicians regarding the potential that social media had in building dialogue, communication, relationships or in receiving feedback from voters, eventually led to the preponderant use of twitter as a means. Social media case studies 5 social media case studies sony mobile india over achieved 2 million fans through social media sony india pvt ltd. How mahindra two wheelers used social gaming for its brand brand name mahindra two wheelers limited agency wat consult objectives to launch the unique mahindra centuro in a market cluttered with two wheelers. The campaign also encouraged promoting candidates on social channels. Even outside of a campaign, it is recommended that partners to be contacted for advice on how a campaign can become more creative and more effective by using social media items. Aug 30, 2010 as early as 2008, networking giant cisco was well along in its social media evolution. The canvas print maker wanted to drive brand recognition and establish a presence on facebook to. Back then you could find the company on facebook, twitter and youtube. Check out our case study on how social media increase sales for a deeper understanding. Divided into three sections, the political power of social media,using social media in electoral marketing, and social media in mobilizing people for riots and revolutions, the international case studies will be interesting to political and social scientists, as well as students of the social. A case study in social media misuse fyre fest shows us the power of social media marketing but also the inherent danger. If these 5 case studies arent enough for you, susan hallam has also described a series of very practical b2b case studies. To do so, they promoted a, buy one, get one free, coupon with the help of the clever influencer marketing agency. These free social networks are perfect for marketing on a budget.
O2 is the commercial brand of telefonica uk limited and is a leading digital communications company. Social media marketing can help with a number of business challenges. The campaign was shared by aware, an ngo in chennai. Whereas social media advertising is centered around a shortterm strategy to generate leads and sales. The problem is, most case studies out there are little more than a couple descriptive paragraphs about a few tactics. Increase fan engagement to build a dedicated facebook community. And yet only 18% can measure the roi of public relations, 24% can measure the roi of search engine optimization, and 26% can measure the roi of social media. Top social media marketing case studies digital vidya. Although intended for cdc divisions, the content of this document is also applicable to any organization looking to utilize this communication tool. Lets have a look at the social media channels used by heineken.
Revolution messaging, a fullservice political digital agency, was founded to support those strategies, developing multichannel promotional campaigns and tactics for clients such as member organizations, political entities, and nonprofits. Pdf industries have been comfortable in incorporating social media as part of their marketing strategy tools. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. The teams are fighting day after day, turf after turf, just for that. Apco, airlines for america stave off federal tax initiative with highflying education, lobbying and media campaign january 7th, 20 by scott van camp to voice opposition to a proposed airline tax, a4a needed to educate members of congress and mobilize airline employees and consumers about the implications of these proposed taxes. It guides your actions and lets you know whether youre succeeding or failing. It takes a lot of hard work and planning to make a campaign. Who is cocacola cocacola has over 3500 products in over 200 countries most. You can download them by adding your email across each case study and you will receive a link to. Obamas campaign garnered 5 million supporters on social. How to write a social media case study with template sprout. How to create a social media marketing strategy in 8 easy steps. Lee odden of toprank marketing focuses more on the content marketing side and provides 11 b2b content marketing case studies. Adidas on facebook cricket based social media marketing case study read case study 14.
Keep these takeaways in mind when planning your next campaign. The campaign s proclivity to online advocacy is a major reason for his victory1 exhibit 1. Social media case studies nokia increased its reach by 9252 unique participants through social media campaign nokia is a finland based company. Such campaigns have most notably been aimed at tobacco use and heartdisease prevention, but have also addressed alcohol and illicit drug use, cancer screening and prevention, sexrelated behaviours, child survival, and many other healthrelated issues. Social fresh and myself have been just as big of a culprit as anyone. Obamas campaign garnered 5 million supporters on social networks. Like most companies, cisco knew it was benefiting from social media, but it couldnt prove it. Social media guidelines and best practices cdc pdf pdf 250kb is a cdc document highlighting tips and recommendations for the effective use of twitter. Coke is it cocacola emily tackett northeastern university 2. Advertising evaluation case studies a variety of significant and wellstudied social advertising campaigns in fields other than energy are examined using a case study approach.
Coachella 2016 marketing case study free pdf download. Theres often a set date range for the campaign and accompanying. If you need any help with your social media advertising, influencer marketing or other aspects of your social media strategy, feel free to contact us. These are case studies across varied services delivered from our end for industries in different countries. Get this free report and never miss another great article from social media examiner. Social media was supposed to usher in a golden age of branding. Partners are able to assist in the development of useful websites, can help to improve the characteristics of social media, to develop promotional campaigns and, in. The ability to access and disseminate information through digital communication networks e. There you have 5 successful social media campaigns. Brands have moved from doing simple photo contests to incorporating technology to market themselves. These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation, brand awareness, and sales.
Using social media for the prevention of violence against. Introduction social media campaigns have been evolving in india. Pdf the case looks at the social media marketing experience of akash gautam training solutions agts. Social media includes social networking sites, blogs and micro blogs, online forums, discussion boards and groups, wikis, socially integrated text messaging. Hell, the social fresh conference series has used it in our marketing since day one. Check out this section to know more about smm case studies. Social media marketing case study linkedin slideshare. Their venture into the field of telecommunication took place. Use of mass media campaigns to change health behaviour.
Nucleus found moving to a standardized platform enabled jetblue to increase productivity, spend less on routine campaign development and execution fees, focus its agency investment on more strategic. Using social media for social viral campaign a case study m. Define the social media strategy and objectives for the whole company, draft a social media playbook, and set up new ways of working. Heineken and james bond franchise have been partners since 1997 in producing thrilling marketing campaigns that cover breathtaking tv commercials, smart product placements as well as stunning technologydriven social media. Working paper 6 using social media for the prevention of violence against women 7 working with the media when working with media, whether it be engaging with traditional and or using social media in your campaign, there are a number of ethical considerations that need to be factored in. For example, a recent survey on social media usage in fortune 500. Axe facebook marketing case study read case study 15. Successful digital campaign case study duffy agency. Case studies on the political power of social media 145 this study. How to create a social media marketing strategy in 8 easy.
According to marketing profs, 82% of marketing executives say that they expect campaigns to be measured. The campaigns proclivity to online advocacy is a major reason for his victory1 exhibit 1. Pdf case study on use of social media in general election. We help thousands of enterprise, agency and small to medium sized businesses manage and improve social. Jan 16, 2014 a case study conducted by six stellenbosch university usb mba students on the use of social media for the dove real beauty campaign. To give you a broader picture of the worlds brewing scene, here are other top market players facebook figures. How heineken uses social media case study brand24 blog. For this reason, i have put together my top 5 social media campaigns. As an integral part of its asia pacific ventures and business expansion strategies, sony corporation established the indian subsidiary on november 17, 1994. Case study on use of social media in general election india 2014.
Over the past few decades, media campaigns have been used in an attempt to affect various health behaviours in mass populations. For example, you might need to have documentation for how to run a pr, social media, or paid advertising campaign. A significant majority of people with access to the internet are active participants in these sites. They cover all the social media platforms through their smart posts resulting in a huge massive fan following over each social. These great content is a result of a high budget and a lot of planning, especially the smartly made vines and various running social campaigns. Hdfc bank on social media how they listen customers on twitter read case study. Hdfc bank on social media how they listen customers on twitter read case study 17. These are mainly our digital marketing and social media services related case studies. The pdf case study reads like a compelling news article, including. A case study on topics, categories and sentiment on a. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. A case study conducted by six stellenbosch university usb mba students on the use of social media for the dove real beauty campaign.
The campaign received 5,000 tweets on the first day and went on to reach 50,000 by the end. The biggest and the most happening carnival of india has taken over the nation by storm yet again. We help thousands of enterprise, agency and small to medium sized businesses manage and improve social relationships. Typically, this means doing a direct response click and buy advertising campaign over 3 6 months. I hope by reading these five social media marketing case studies it has spiked some inspiration. It was one of the first examples of combining tv advertising with social media to great effect. Malathi sriram case introduction social media burst big time, on the marketing scene some four years ago with twitter. The impact of online social networks on health and health. Yet something was missing the hard business case for social media.
818 1243 790 1210 1503 93 473 949 237 1132 1520 1395 121 1270 1128 1573 1422 1284 1259 1572 147 1208 1434 661 1141 1013 46 1141 964 339